Opti-U

Privacy

Privacy notice

This notice explains how Opti-U Ltd handles personal data collected through this website, opti-u.com. It covers emails you send us (including job applications), enquiries from clubs and research institutions, and the technical data our hosting and security providers process when you visit. It does not cover the Opti-U app, which has its own privacy notice that you will see before you use it, or player data on the squad platform, described below.

Last updated 4 November 2026

About Opti-U Ltd

Opti-U Ltd is the controller for the data described here. We are registered in England and Wales, company number 16690406, at Sparkhouse, Rope Walk, Lincoln, LN6 7DQ.

For anything in this notice, including any of the rights below, contact us at info@opti-u.com.

Emails you send us

If you email us, for example at info@opti-u.com or snorth@opti-u.com, we keep your email address, your name if you include it, your message and anything you attach. We use this to reply to you.

If you email us about a job, we also use what you send, such as your CV and any links to your work, to assess you for the role and to arrange interviews.

If you email us for a club or research institution, we also keep your role and organisation, and use what you send to discuss a possible partnership.

Technical data when you visit

Like every website, this one cannot be delivered to you without some technical data passing through our providers. We do not use this data to identify you.

  • Hosting: Vercel serves the site. Each request passes your IP address, browser user-agent and the page requested to Vercel, which keeps request logs for a short period for operation and security.
  • Analytics: Vercel Web Analytics counts page views, referring websites, country and device type in aggregate. It sets no cookies and does not identify or follow individual visitors across sites.
  • Performance: Vercel Speed Insights measures how quickly pages load, together with the page, browser and device type, so we can keep the site fast.
  • Security reports: if your browser blocks content that breaks our security policy, it may send us a report listing the page address and the blocked resource. Our server logs these reports without any IP address or other identifier.

Lawful basis

  • Security reports: our legitimate interest (UK GDPR Article 6(1)(f)) in protecting this website from abuse.
  • Hosting, analytics and performance data: our legitimate interest (Article 6(1)(f)) in running a secure, reliable website and understanding, in aggregate, how it is used.
  • Emails: our legitimate interest (Article 6(1)(f)) in replying to messages sent to us. For job applications, also the steps you ask us to take before entering into an employment or contractor agreement (Article 6(1)(b)).

Retention

  • General emails: kept for as long as we need to deal with your message, and no longer than 24 months.
  • Job applications: kept for 12 months after the role is filled, then deleted, unless you ask us to delete them sooner or you join the team.
  • Hosting logs, analytics and performance data: kept by Vercel under its own retention periods. Analytics data is held only in aggregate.

Processors

  • Vercel: website hosting, request logs, Web Analytics and Speed Insights.
  • Microsoft: email hosting for opti-u.com through Microsoft 365, covering emails you send us and emails we send you.
  • Vercel and Microsoft operate global networks, so some processing may take place outside the UK. Both are engaged under contractual terms intended to provide protection equivalent to UK data protection law.

The squad platform

The squad platform is the Athlete Twin for professional clubs. It is a design prototype on simulated data and holds no real player's data today. Every player and club shown on this site is fictional. This website collects no player data.

Before any club goes live, players and staff will receive a separate privacy notice. It will set out the two controllers involved under UK GDPR: the club for its training and availability data, and each player for their personal 24-hour physiology. Player health data is special category data, so the notice will also set out the conditions it relies on under Article 9. The data and security page describes the design in more detail.

The Opti-U athlete app

This section is for players. It explains how your personal data is handled when you use the Opti-U athlete app and your club uses the Opti-U squad platform. It covers the data your club shares with Opti-U, the data from your wearable if you connect it, and what you enter in the app.

It is a draft. The squad platform is in development and holds no real player's data today, and every player and club shown on this site is fictional. This section applies from the day your club goes live, and you will see it in the app before you use it. [ICO registration number: to be added.]

Who is responsible for your data

Two organisations are responsible for different parts of your data under UK GDPR, and each is a controller for its own part.

Your club
Controls the training and availability data it holds about you, such as GPS training load, session ratings of perceived exertion, availability and practitioner decisions. Opti-U processes this data for your club, under a written agreement and on your club's instructions. Your club's own privacy notice explains how and why it collects it.
Opti-U Ltd
Controls the data from your wearable, what you enter in the athlete app, your account, and the twin built from them. You decide whether any of your wearable data reaches your club.

What we collect

Your account
Your name, email address, date of birth, club, squad, playing position, language, time zone, a password stored only as a protected hash, and when you last signed in.
Data from your club
Training load from GPS and other tracking systems, session ratings of perceived exertion, match and training minutes, availability, and practitioner decisions such as a training restriction. Diagnoses and clinical notes stay in your club's medical systems. The platform holds only a pointer that a restriction exists.
Physiological data from your wearable, if you connect it
When you connect your wearable account and authorise Opti-U with the wearable maker, we receive your readings from the maker's servers through its API. Depending on the device, these include sleep, heart rate, heart rate variability, resting heart rate, stress, respiration, blood oxygen, and activities and training outside club sessions, with the device each reading came from. When you first connect, we may also receive your recent past readings.
What you enter in the app
Your daily check-ins, such as sleep quality, soreness, fatigue, mood and stress, and any notes you write.
What the twin works out
Your personal baselines, trends, readiness and forecasts, such as injury, illness, physical burnout and performance dip risk, each with a stated range, and a record of how accurate past forecasts were.
Technical information
The app's version and platform, the internet address your requests come from, and our servers' records of each request you make.
  • We do not collect your precise location, contacts, photos, microphone or camera, and we do not use advertising identifiers.

Why we use it, and on what basis

  • To run the athlete app and your account, and to show you your own twin: because it is necessary for our contract with you (UK GDPR Article 6(1)(b)).
  • Data from your wearable and your check-ins is health data, which is special category data. We use it only with your explicit consent (Articles 6(1)(a) and 9(2)(a)), which you give when you connect a wearable or start check-ins. You can withdraw it at any time.
  • Data from your club: we process it on your club's behalf to build and update your twin for your club's practitioners. Your club sets out its lawful basis, which for training and availability data is usually its employment relationship with you, documented in an Appropriate Policy Document and assessed in a data protection impact assessment before any data flows.
  • To share your wearable data with your club, only if you switch that on: a separate explicit consent (Article 9(2)(a)), off by default.
  • To keep the service secure and send account and service emails: our legitimate interests in running a safe, working service (Article 6(1)(f)).
  • Research: only with a separate explicit consent from you, described under research below.

What your club can see

  • Your club's practitioners see the twin built from your club's data, inside access tiers. Each discipline sees only its own tier: medical staff cannot see psychology records, psychology staff cannot see medical records, and club leadership sees counts rather than names.
  • Your wearable data and anything the twin works out from it reach your club only if you switch on sharing in the app. Sharing is off by default, and you can switch it off at any time. When you do, your club stops seeing new data straight away.
  • Declining to share looks the same to your club as having too little data, so no one can tell that you said no.
  • Every time someone at your club opens your record, it is logged in a tamper-evident audit trail, and you can see in the app who looked and when.

How the forecasts are used

The twin's forecasts are statistical estimates with a stated range. They are tested against your club's own outcomes before your club relies on them. They support qualified practitioners, who make every decision about your training, selection and care. No decision with a legal or similarly significant effect on you is made by automated means alone. The twin does not diagnose injury or illness.

Language models

  • Plain-language explanations and your daily plan are written with the help of a language model. All calculations are done by Opti-U's own statistical models.
  • The language model receives the twin's outputs, such as a trend, a change against your own baseline or a forecast with its range, and the check-in answers it needs. It never receives your raw physiological data. Your name, email address and account ID are removed before anything is sent.
  • The language models we use are hosted in the European Union, under terms that bar the provider from using this data to train its models. We are building our own small language models, hosted on Opti-U's platform, to replace third-party ones.

Research

Universities may evaluate the platform independently. Your data is used for research only if you give a separate explicit consent, only under a data-sharing agreement with your club and the research institution, and only in a form the agreement allows, such as pseudonymised or aggregated data. Declining has no effect on your use of the app or on how your club treats you. Where a wearable maker's terms do not allow research use of its data, that data is not used.

Who receives your data

  • Google Cloud, which hosts the Opti-U platform and its database in London.
  • Our language-model provider, hosted in the European Union, which receives only what is described under language models.
  • Postmark, which sends account and service emails.
  • Your club, as described under what your club can see.
  • Research institutions, only with your consent and under a data-sharing agreement.
  • Your wearable maker already holds your readings under its own terms. Connecting does not send it any data from Opti-U.
  • We do not sell your data, use it for advertising or share it with data brokers.

Transfers outside the UK

The Opti-U platform is hosted in London. The language-model provider is in the European Union, which the UK recognises as giving adequate protection. [The location of our email provider and the safeguard for it: to be confirmed.]

Moving club

Your twin moves to a new club only if you authorise it. Training data your old club owns moves only under an agreement between the two clubs, and clinical records pass only through normal medical channels. When you leave a club, its staff lose access to your record in the app.

How long we keep it

  • Your account, your check-ins and your wearable data: while your account is open. [Deletion periods after an account closes: to be confirmed.]
  • Data from your club: for as long as your club's agreement with Opti-U sets, then deleted or returned to your club.
  • If you disconnect your wearable, we stop receiving new readings straight away. Readings we already hold stay until you ask us to delete them or your account closes.
  • Audit records of who opened your record: [period: to be confirmed].
  • Our servers' request logs: 30 days. Backups expire on their own schedule.

Your choices and rights as a player

You have the rights set out under your rights below, and you can withdraw any consent at any time, without affecting what was done before.

To stop wearable data straight away, use Disconnect in the app or withdraw Opti-U's access in your account with the wearable maker. To switch off sharing with your club, use the sharing setting in the app. For data your club controls, you can also contact your club.

The athlete app is for players aged 18 and over. [Academy players under 18: to be confirmed.]

Cookies and browser storage

This site sets no cookies, including for analytics.

We store one item in your browser's session storage to record that you have seen the opening animation, so it does not replay on every page. It contains no identifier, is not sent to our servers, and is erased when you close the tab.

Security

All traffic to this site is encrypted in transit. Access to personal data within Opti-U is limited to the people who need it.

Your rights

Under UK GDPR and the Data Protection Act 2018 you have the right to ask us for a copy of your data, to correct it, to delete it, to restrict or object to how we use it, and to receive it in a portable format.

To exercise any of these rights, contact us at info@opti-u.com. We reply within one month, and we may ask you to confirm your identity before acting on a request. If you are unhappy with how we have handled your data you can complain to the Information Commissioner's Office at ico.org.uk.

Children

This website is not intended for anyone under 18, and we do not knowingly collect their data. If you believe we hold data about someone under 18, contact us and we will delete it.

Changes to this notice

If we change what we collect or the reasons for collecting it, we will update this page and the date at the top.